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- Ethics in Business
-
- >From a business perspective, working under government contracts can be a
- very lucrative proposition. In general, a stream of orders keep coming in,
- revenue increases and the company grows in the aggregate. The obvious
- downfalls to working in this manner is both higher quality expected as
- well as the extensive research and documentation required for government
- contracts. If a part fails to perform correctly it can cause minor
- glitches as well as problems that can carry serious repercussions, such as
- in the National Semiconductor case. When both the culpable component and
- company are found, the question arises of how extensive these
- repercussions should be. Is the company as an entity liable or do you look
- into individual employees within that company? From an ethical perspective
- one would have to look at the mitigating factors of both the employees and
- their superiors along with the role of others in the failure of these
- components. Next you would have to analyze the final ruling from a
- corporate perspective and then we must examine the macro issue of
- corporate responsibility in order to attempt to find a resolution for
- cases like these.
- The first mitigating factor involved in the National Semiconductor
- case is the uncertainty, on the part of the employees, on the duties that
- they were assigned. It is plausible that during the testing procedure, an
- employee couldnt distinguish which parts they were to test under
- government standards and commercial standards. In some cases they might
- have even been misinformed on the final consumers of the products that
- they tested. In fact, ignorance on the part of the employees would fully
- excuse them from any moral responsibility for any damage that may result
- from their work. Whether it is decided that an employees is fully excused,
- or is given some moral responsibility, would have to be looked at on an
- individual basis.
- The second mitigating factor is the duress or threats that an
- employee might suffer if they do not follow through with their assignment.
- After the bogus testing was completed in the National Semiconductor labs,
- the documentation department also had to falsify documents stating that
- the parts had surpassed the governmental testing standards. From a legal
- and ethical standpoint, both the testers and the writers of the reports
- were merely acting as agents on direct orders from a superior. This was
- also the case when the plant in Singapore refused to falsify the documents
- and were later falsified by the employees at the have California plant
- before being submitted to the approval committees (Velazquez, 53). The
- writers of the reports were well aware of the situation yet they acted in
- this manner on the instruction of a supervisor. Acting in an ethical
- manner becomes a secondary priority in this type of environment. As stated
- by Alan Reder, . . . if they [the employees] feel they will suffer
- retribution, if they report a problem, they arent too likely to open their
- mouths. (113). The workers knew that if the reports were not falsified
- they would come under questioning and perhaps their employment would go
- into jeopardy. Although working under these conditions does not fully
- excuse an employees from moral fault, it does start the divulging process
- for determining the order of the chain of command of superiors and it
- helps to narrow down the person or department that issued the original
- request for the unethical acts.
- The third mitigating factor is one that perhaps encompasses the
- majority of the employees in the National Semiconductor case. We have to
- balance the direct involvement that each employee had with the defective
- parts. Thus, it has to be made clear that many of the employees did not
- have a direct duty with the testing departments or with the parts that
- eventually failed. Even employees, or sub-contractors, that were directly
- involved with the production were not aware of the incompetence on the
- part of the testing department. For example, the electrical engineer that
- designed the defective computer chip could act in good faith that it would
- be tested to ensure that it did indeed meet the required government
- endurance tests. Also, for the employees that handled the part after the
- testing process, they were dealing with what they believed to be a
- component that met every governmental standard. If it was not tested
- properly, and did eventually fail, isnt the testing department more
- morally responsible than the designer or the assembly line worker that was
- in charge of installing the chip? Plus, in large corporations there may be
- several testing departments and is some cases one may be held more
- responsible than another depending on their involvement. A process like
- this can serve the dual purpose of finding irresponsible employees as well
- as those that are morally excused.
- The fourth mitigating factor in cases of this nature is the
- gauging of the seriousness of the fault or error caused by this product.
- Since National Semiconductor was repeatedly being reinstated to the listed
- of approved government contractors, one can safely assume that the level
- of seriousness, in the opinion of For the contractor approval committees,
- is not of monumental importance. Yet one has to wonder how this case
- would have been different if the lack of testing did cause the loss of
- life in either a domestic or foreign military setting. Perhaps the
- repercussions would have come faster much more stringent. The fact that
- National Semiconductor did not cause a death does not make them a safe
- company. They are still to be held responsible for any errors that their
- products cause, no matter the magnitude.
- As for the opposition to the delegating of moral responsibility,
- mitigating factors and excusing factors, they would argue that the entity
- of the corporation as a whole should be held responsible. The executives
- within a corporation should not be forced to bring out all of the
- employees responsible into a public forum. A company should be reprimanded
- and be left alone to carry out its own internal investigation and
- repercussions. From a business law perspective this is the ideal case
- since a corporation is defined as being a separate legal entity.
- Furthermore, the opposition would argue that this resolution would benefit
- both the company and the government since it would not inconvenience
- either party. The original resolution in the National Semiconductor case
- was along these lines. The government permanently removed National from
- its approved contractors list and then National set out to untangle the
- web of culpability within its own confines. This allowed a relatively
- quick resolution as well as the ideal scenario for National Semiconductor.
- In response, one could argue that the entity of a corporation has
- no morals or even a concept of the word, it is only as moral and ethical
- as the employees that work in that entity. All of the employees, including
- top ranking executives are working towards advancing the entity known as
- their corporation (Capitman, 117). All employees, including the
- sub-contractors and assembly line workers, are in some part morally
- responsible because they should have been clear on their employment duties
- and they all should have been aware of which parts were intended for
- government use. Ambiguity is not an excusing factor of moral
- responsibility for the workers. Also, the fact that some employees failed
- to act in an ethical manner gives even more moral responsibility to that
- employee. While some are definitely more morally responsible than others,
- every employee has some burden of weight in this case. In fact, when the
- government reached a final resolution, they decided to further impose
- repercussions and certain employees of National Semiconductor were banned
- from future work in any government office (Velazquez, 54).
- Looking at the case from the standpoint of National Semiconductor,
- the outcome was favorable considering the alternate steps that the
- government could taken. As explained before, it is ideal for a company to
- be able to conduct its own investigation as well as its own punishments.
- After all, it would be best for a company to determine what specific
- departments are responsible rather than having a court of law impose a
- burden on every employee in its corporation. Yet, since there are ethical
- issues of dishonesty and secrecy involved, National Semiconductor should
- have conducted a thorough analysis of their employees as well as their own
- practices. It is through efforts like these that a corporation can raise
- the ethical standard of everyone in their organization.
- This case brings into light the whole issue of corporate
- responsibility. The two sides that must ultimately be balanced are the
- self interests of the company, with main goal of maximum profit, and the
- impacts that a corporation can cause on society (Sawyer, 78). To further
- strengthen this need, one could argue that there are very few business
- decisions that do not affect society in way or another. In fact, with the
- plethora of corporations, society is being affected on various fronts;
- everything from water contamination to air bag safety is a concern. The
- biggest problem that all of us must contend with is that every decision
- that a business makes is gauged by the financial responsibility to their
- corporation instead of their social responsibility to the local community,
- and in some cases, the international community. This was pointed out on
- various occasions as the main reason why National Semiconductor falsified
- their reports. The cost that the full tests would incur did not outweigh
- their profit margins. Their business sense lead them to do what all
- companies want . . . maximum profit. In the opinion of the executives,
- they were acting in a sensible manner. After all, no executive wants to
- think of themselves as morally irresponsible. (Capitman, 118).
- The question that naturally arises, in debating corporate
- responsibility, is what types of checks and balances can be employed
- within a company to ensure that a corporation and all of its agents act in
- an ethical manner. Taking the example of the National Semiconductor case,
- one can notice many failures in moral responsibility. National
- Semiconductor would have to review its employees, particularly the
- supervisors, for basic ethical values such as honesty. example, ultimately
- it was the widespread falsification of the testing documentation that
- caused the downfall of National Semiconductor, not the integrity of their
- components. In the synopsis of the case it is never mentioned that the
- employees initiated this idea, it would seem that it was the supervisors
- that gave the order to falsify the documents. In order to accomplish this,
- the company executives would have to encourage their employees to voice
- their concerns in regards to the advancement of the company. Through open
- communication, a company can resolve a variety of its ethical dilemmas.
- As for the financial aspects of the corporation, it has to decide whether
- the long term effects that a reprimand from the government can have
- outweighs their bottom line. In other words, corporations have to start
- moving away from the thought of instant profit and start realizing both
- the long term effects and benefits. These long term benefits can include a
- stronger sense of ethics in the work force as well as a better overall
- society.
- To conclude, I must say that I agree with the use of mitigating
- factors in determining moral responsibility. A company, as defined by law,
- is only a name on a piece of paper. The company acts and conducts itself
- according to the employees that work in that entity. I use the word
- employee because in ethical thinking there should be no distinction of
- rank within a company. There are times when executives can be held
- directly responsible and at the same time, there are cases where employees
- are acting unethically without the executives knowing. Neither title of
- executive or employee equates to moral perfection. Therefore, when a
- company has acted irresponsibly, its employees must be held liable in a
- proportionate amount. As for the future of ethics in business I would
- speculate that if employees started to think more in long term benefits
- and profits, many of the ethical dilemmas that we face today would be
- greatly reduced. As mentioned before, businesses today uses the measuring
- stick of profitability. There needs to be a shift to the thinking of total
- utility for the social community in order to weigh business decisions.
- Opponents would argue that this is a long term plan that require
- too many radical changes in the face of business. Also, there is no way
- that an industry wide standard can be set since there are too many types
- of corporations. Plus, companies have different needs and every moral rule
- is subjective according to the type of business that everyone conducts.
- In response, I would argue that although there are no industry
- standards that are feasible, it is possible for every company to examine
- their practices as well as the attitude of their employees. There will be
- companies that find that they are doing fine with employees that are aware
- of their moral values. Yet other companies will find that they do have
- areas that need improvement. It is steps like these that start
- implementing changes. Once a few companies start to see the benefits of
- changes, it can help to encourage other companies to follow suit. After
- all, as seen in the case of National Semiconductor, mistakes in one
- department can cause the deterioration of an entire corporation. When the
- costs that are possible are taken into account, the changes required to
- rectify this are small in comparison.
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- Bibliography
-
- Capitman, William. 1973. Panic In the Boardroom. New York:
- Anchor Press-DoubleDay Publishing
-
- Harris, Kathryn, Chips Maker Feels Attack on Four Sides Los Angeles Times
- April 4, 1982. Pg. B1
-
- Pava, Moses. 1995. Corporate Responsibility and Financial Performance.
- London
- Quorum Books
-
- Reder, Alan. 1944. In Pursuit of Principle and Profit. New York:
- G.P. Putnams Sons Publishing
-
- Sawyer, George. 1979. Business and Society: Managing Corporate Social
- Impact. Boston
- Houghton Mifflin Publishing
-
- Schuyten, Peter. To Clone A Computer. New York Times
- February 4, 1979. Pg. 1
-
- Velazquez, Manuel. 1992. Business Ethics: Concepts and Cases. New Jersey
- Prentice Hall Publishing
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- Please send feedback on this paper to: dsalguer@gwis2.circ.gwu.edu
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